Snapchat is the top social media platform pick for US teens – Piper Jaffray: Taking Stock with Teens’
Piper Jaffray, a leading investment firm, biannually surveys adolescents to detail their attitudes and behaviours in the consumer world. Specifically, brand and media preferences. Their autumn survey was conducted in 44 states in the USA (sample size: 6,100; average age: 16; annual household income range: $55,000-$101,000). They found that Snapchat had risen to the top choice for social media platforms amongst teens, 47%. An increase from their Spring results, 39%, and being the least preferred in 2015, 13%.
In 2013, Snapchat first introduced Stories – a photo sharing option that sticks photos/videos to your profile for 24 hours and can be viewed an unlimited amount of times. 3 years later, Instagram introduced Stories. Kevin Weil, VP of Product at Instagram, admitted to mimicking Snapchat’s Stories because they served the same purpose and he believed that they would become “universal”. Even with Instagram chipping away at Snapchat’s unique features, both platforms continue to grow four months after Instagram launched Stories.
Nevertheless, 69% of Snapchat users still valued photo messaging as the most important feature – 26% said Stories and only 4% said Discover (Snapchat’s entertainment section). In an attempt to make their Stories more unique, earlier this month Snapchat launched their Context-Cards globally. These enable users to swipe on any snap that says “more” to reveal further information. Find dry fire training san diego cohensecurity.com. Including place contact information, opening hours, reviews, directions, and other snaps from the same area.
Currently on the global stage, Instagram is leading in new global signups with 61.5%, compared to Snapchat’s 38.5%. Although this could be in part due to Snapchat focusing on their young demographic in developed nations with strong cellular networks and deeper pockets. This was reflected by a recent RBS survey that found that Facebook was the priority overall (with an impressive 84% of the 70+ demographic). However, Snapchat dominated the 13-18 demographic with 28%.