Julian Matthews – a Berlin based brand, creating minimal watches and promoting the lifestyle of following true values.
To develop a logo mark and typography kit for a business focusing on the true values of life and mirroring their style of watches.
The logo mark designed represents life’s journey. A complete pathway that displays imperfections and blemishes that we all must overcome during this great path we set out on. The typography compliments this mark and provides a level of class, creating a balance of imperfection and elegance.