News

Here you will find a wide range of articles, some of these are industry related and some are specific to Elixir’s journey.

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What Your B2B Marketing Agency Doesn’t Know..

B2B is arguably the toughest form of marketing, with your potential clients focus being pulled from all directions it is difficult to understand where is best to spend your budget and produce content, unless you know how… To optimise digital advertising ROI and drive revenue, Elixir Agency are taking a data-driven approach to driving valuable…

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Elixir To Expand After Awards Success

Twenty-five-year-old entrepreneur Max Van Der Heiden is looking to expand his North Wales design and marketing agency after making a name for himself in the industry. Despite his age, Max has already been running Elixir for three years, after graduating from Bangor University with a master’s degree in marketing in 2015. Based in Llandudno, he…

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ZMOT – Zero Moment Of Truth

So, I can imagine your first question is what is ZMOT? Well, the zero moment of truth (ZMOT) refers to the point in the buying cycle when the consumer researches a product, often before the seller even knows that they exist. The number of consumers researching a product before they decided to purchase it has…

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Should You Outsource?

Should I outsource? – The question that every business asks themselves once they reach a certain point in journey. From personal assistants to full sales and marketing solutions, there are a wide range of outsourced services you can use. Outsourcing is expected to see continued growth in the years to come, providing great opportunities for businesses that…

A Tribute to Paul Rand by Elixir Agency

The Greats: Paul Rand

“Design is so simple, that’s why it is so complicated.” – Paul Rand   Paul Rand was considered the greatest graphic designer to have lived. He was known for his forward thinking and his ability to combine both form and function, simply. Rand was one of the first american commercial artists to embrace and practice…

Premier League Rebrand 2017

Premier League: The New Look

A new bold, vibrant and clean face lift. The Premier League have had a shake up on their brand identity, and it has for sure paid off. Design Studio and Robin Brand Consultants have come together to create the face of the legendary lion. Their task was to create something that is relevant, modern and…

Elixir Agency Influencer Marketing

Influencer Marketing: How is it evolving?

Social media is constantly changing and so is customer communication.   We live in a culture where time is a commodity and online shopping offers a solution. Due to it’s convenience factor, April saw an increase of online card spending up 17% from the year previous – accounting for 26% of all UK card spending. This…

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The Visit Wales Rebrand

‘Do the country justice’, the messaged conveyed by everyone associated with the Welsh brand and Smorgasbord has done just that, successfully giving Wales a well deserved face lift. A simple yet striking emblem that represents and reflects the true Welsh dragon. Their task was to create something inherently welsh with a global outlook, to create…

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The Rise Of AI & Chatbots

Artificial Intelligence & Chatbots: Where are we now? Where have we been? & Where are we going?   In 1966, the first chatbot, Eliza, was capable of responding to limited specific command words and ask follow-up question to mimic conversation in a therapy setting. That’s all chatbots are – computer algorithms that respond to specific…

Snapchat

Snapchat Still On Top?

Snapchat is the top social media platform pick for US teens - Piper Jaffray: Taking Stock with Teens’ Piper Jaffray, a leading investment firm, biannually surveys adolescents to detail their attitudes and behaviours in the consumer world. Specifically, brand and media preferences. Their autumn survey was conducted in 44 states in the USA (sample size:…
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