Category / Branding / Graphic Design

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  • The Greats: Paul Rand

    “Design is so simple, that’s why it is so complicated.” – Paul Rand   Paul Rand was considered the greatest graphic designer to have lived. He was known for his forward thinking and his ability to combine both form and function, simply. Rand was one of the first american commercial artists to embrace and practice…

  • Premier League: The New Look

    A new bold, vibrant and clean face lift. The Premier League have had a shake up on their brand identity, and it has for sure paid off. Design Studio and Robin Brand Consultants have come together to create the face of the legendary lion. Their task was to create something that is relevant, modern and…

  • The Visit Wales Rebrand

    ‘Do the country justice’, the messaged conveyed by everyone associated with the Welsh brand and Smorgasbord has done just that, successfully giving Wales a well deserved face lift. A simple yet striking emblem that represents and reflects the true Welsh dragon. Their task was to create something inherently welsh with a global outlook, to create…

  • The Brand Digest | IKEA

    Welcome to The Brand Digest, this is an internal Elixir project where we explore the reasoning behind a brand and how they communicate their brand values.   Founded in 1943, by Ingvak Kamprad when he was just 17 years old. The name IKEA comes from taking his initials with the initials of where he grew up,…